2012 Atlantic Avenue Annual Tree Lighting Ceremony & Windows Competition
Highlighting Atlantic Avenue Through the Years — A Place of Holiday Joy!
- Annual Tree Lighting Ceremony & Party– Thursday, November 29, 2012
- Annual Atlantic Avenue Holiday Window Design Competition
- Performances by Rolie Polie Guacamole & local schoolchildren
- Special Guests include Santa Claus
Brooklyn, New York – November 8, 2012 – On Thursday, November 29, 2012 at 6:00 p.m., the Atlantic Avenue Local Development Corporation (AALDC) will once again host its Annual Atlantic Avenue Tree Lighting Ceremony and festivities at the Belarusian Church, corner of Atlantic Avenue and Bond Street, in downtown Brooklyn’s Boerum Hill neighborhood.
Atlantic Avenue Through the Years — A Place of Holiday Joy! This year’s theme merges the old and new by focusing on Atlantic Avenue through the years while also embracing its modernization. The avenue’s ever-changing landscape of exiting new businesses and cultural institutions remains routed in the historical beauty, traditions, and festivities of the neighborhoods along the avenue.
Bringing together merchants, schoolchildren, neighbors, and community representatives, the AALDC welcomes new and old neighbors — from the river to the arena – inviting all to “Shop our great stores and pick up free favorite holiday recipes; Dine our fine restaurants; and Celebrate at our Annual Tree Lighting event.” Continuing last year’s successful initiative, participating local stores will share their favorite holiday recipes with customers visiting their stores.
The Tree Lighting Ceremony & Activities
The annual tree lighting ceremony is a popular holiday event bringing people together from the various neighborhoods (Brooklyn Heights, Cobble Hill, Gowanus, Downtown Brooklyn and Boerum Hill) along the avenue and is free and open to the public with complimentary holiday treats provided by local Atlantic Avenue restaurants and shops.
Rolie Polie Guacamole, the award-winning Brooklyn-based jam band will play its folk and rock songs made popular by their large fan base amongst Brooklyn’s children. Children from local schools will sing holiday songs and Santa Claus will make a guest appearance to participate in the festivities, greet children and receive their Dear Santa letters.
Council Member Stephen Levin, whose office is located on Atlantic Avenue, will join the festivities to officiate the tree lighting. Other local representatives and special guests will also be present including the judges of the annual window design competition who will announce this year’s winners.
Annual Window Design Competition
This year’s Atlantic Avenue Holiday Window Design Competition will be judged by prominent representatives of local community and cultural organizations: Erika Byrnes (Director of Development & Communications, Brooklyn Historical Society), Howard Kolins (President, Boerum Hill Association), Jane McGroarty (President, Brooklyn Heights Association), Tucker Reed (President, Downtown Brooklyn Partnership), and Carlo A. Scissura (President & CEO, Brooklyn Chamber of Commerce).
The window design competition is based on artistic merchandising and creative window display. Awards, in various categories, are given to merchants for their aesthetic contribution to the neighborhoods of Brooklyn Heights, Cobble Hill, Downtown Brooklyn and Boerum Hill.
Competitors must have their window designs installed by 6 p.m. on Wednesday, November 28, 2012 when the panel of judges will walk along the avenue to view and judge individual store windows based on the following criteria: original creative concept; use of materials; display technique; merchandising acumen; execution on a holiday theme and eye catching appeal for pedestrians.
Erika Byrnes is Director of Development & Communications at the Brooklyn Historical Society. Erika most recently worked as Development Director at the Lawyers Alliance for New York, the leading provider of business and transactional legal services for nonprofit organizations in New York City.
Howard Kolins is a producer of corporate and special events with extensive experience in all aspects of live production. Howard is the President of the Boerum Hill Association and sits on the Community Advisory Council of Brooklyn Bridge Park. He lives in Boerum Hill with his wife, Carol, and their two boys.
Jane McGroarty is a Brooklyn Heights architect whose works includes townhouses, apartments and retail – both contemporary and historic. Jane is currently serving as the President of the Brooklyn Heights Association and is the BHA representative to the Community Advisory Council of Brooklyn Bridge Park. Jane lives in Brooklyn with her husband, James, and their daughter.
Tucker Reed is the President of the Downtown Brooklyn Partnership. Tucker previously was the Director of Special Projects for Two Trees Management Company, a real estate development firm based in DUMBO, Brooklyn, where he assisted in the execution of development projects with an aggregate budget of nearly $200 million, while directing communications and community development efforts for the firm. From 2008 – 2009 Tucker worked for the State Department in Baghdad, Iraq on the rebuilding of the City and serving as Chief of Staff of the Baghdad Provincial Reconstruction Team (PRT). Prior to joining the State Department, Tucker was the founding Executive Director of the DUMBO Improvement District, responsible for launching the organization in 2006 that has overseen the flourishing development of that waterfront office and residential district. Previous to his DUMBO position, Tucker was a Senior Policy Advisor for the Department of Small Business Services in the Bloomberg Administration.
Carlo A. Scissura, a lifelong Brooklyn resident, is currently the President and CEO of the Brooklyn Chamber of Commerce. Prior to this, Carlo served as the Chief of Staff and General Counsel to Brooklyn Borough President Marty Markowitz for five years where he restructured government operations at Borough Hall and served as senior advisor to the Borough President. At the same time, he served on the 2010 New York City Charter Commission. Carlo has served on the boards of the New York City Economic Development Corporation, the Brooklyn Navy Yard Development Corporation and the Brooklyn Public Library. He is also the Vice President of the Federation of Italian-American Organizations, where he has spearheaded the building of the new Italian Cultural and Community Center. He is also the Master of Ceremonies for the Brooklyn Columbus Day Parade.
Atlantic Avenue Local Development Corporation (AALDC)
The mission of the AALDC is to further economic development, historic preservation, and cultural enrichment in the greater Atlantic Avenue area. The AALDC provides information, advocacy, and produces events and projects that promote economic growth and vitality, for the preservation and development in downtown Brooklyn and neighboring communities.
(2,3,4,5 to Nevins Street, A, C to Hoyt Street, R to Lawrence Street, F to Jay Street/Metro Tech or to Bergen Street, Any train to Atlantic Avenue/Barclays Center. Buses 61 or 63 to corner of Atlantic Avenue & Bond Street.
For images of this year’s holiday poster for this event please contact Michelle.Karshan@gmail.com.
Please contact Michelle.Karshan@gmail.com for images of unique holiday gifts available on Atlantic Avenue between Fourth Avenue and Hicks Street.
For further information please contact the Atlantic Avenue Local Development Corporation at 718-875-8993.
Learn more about activities and shopping along Atlantic Avenue by checking out the Atlantic Avenue Local Development Corporation Blog at https://atlanticavenuebrooklyn.wordpress.com
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